Screen Tones Podcast

Marketing

2 March, 2022 12:00 AM

So, MARKETING. You’ve got a cool new comic, and you’ve put it online, and now all you gotta do is… get people to read it! Easy, right? ….Right?


WRONG! Mostly.


Unfortunately, letting people know your comic exists and where to read it is a whole different ballgame than making the comic itself! It can be very challenging, and for many creators disheartening, to realize that the act of posting a comic online is just the first of many steps that must be taken to find your audience. Let’s get into it!


2:12 - Social Media Advice from Clam


  • What are some pitfalls of using social media to advertise your comic?

  • What might help a new webcomic creator's social media launch be successful?

18:40 - The Magic of Cross Promotion with Delphie


  • What are some challenges new creators might face when looking for or accessing these networks?

  • Any tips for creators looking to start their own?

29:40 - Social Presence and Communities with Krispy


  • What are some things creators should watch out for when joining a community while having a goal of marketing their own work?

  • How do you tell if this strategy is right for you?

42:45 - Bonus Tools with Thane


  • What are the downsides to some of these tools? ($$$, rejection, etc)

  • How might a creator know when it's time to start looking into these things

Cross Promotion Resources


Piperka.net
Comic-Rocket.com
Tagpacker/WebcomicLibrary
topwebcomics.com

Places To Post


Comic Fury
Tapas
Webtoons
The Duck Webcomics

Collectives and Communities


Hiveworks Comics
SpiderForest | Webcomic Collective

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Episode Release Date: March 2, 2022


Episode Credits:


Christina Major (@delphina2k) - she/her, sombulus.com


Ally Rom Colthoff (@varethane) - she/they, chirault.sevensmith.net wychwoodcomic.com

Claire Niebergall (@phantomarine) - she/her, phantomarine.com


Kristen Lee (@feathernotes) - she/they, ghostjunksickness.com lunarblight.com


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The Intro "DO IT (feat. Shia LaBeouf)", and the Outro "It's Good To See You Again!!", both by Adrianwave, have been used and modified in good faith under the Creative Commons Attribution-Share Alike 3.0 Licensed. Edits include: Fade IN/OUT, and a repeat added to the beginning of "It's Good To See You Again!!". For more information on this creative commons use, please reference https://creativecommons.org/licenses/by-sa/3

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